eCommerce websites have come a long way in the last few years, and with so many people now shopping online, there is a lot more competition. However, it doesn't mean that you have to make an inferior or substandard website. eCommerce websites that aren't designed well can end up costing you quite a bit of money over time because customers won't find your site at all. In fact, they will just move on to the next website that is better designed. Here are six eCommerce site design mistakes that could cost you many big bucks.
Have you noticed that some sites with poor eCommerce website design mistakes take a long time to load? This means that your visitors are waiting around for your web page to load up. This means no traffic, which means no sales, which means no money in your pocket. Make sure that all of the pages in your store are fully loaded and ready to go, and your visitors will thank you.
A product description on your site should be very descriptive and it should also give a good idea of what the product does. And when you are designing your eCommerce website, don't forget about a good design practice of having the product description on every page. It can also help you in making SEO and PPC campaigns for your products easier.
Another important factor of an eCommerce website design is to make sure that the images that you use are of high quality. Even if it's free, you want people to remember your website. People tend to be more likely to click on images if they are of high quality. So don't settle for crappy images when creating your website design. You may want to use a photo or two of your products or a promotional video that shows people actually using the product. Or you could use high-quality graphics from a stock photography website.
Most online businesses make the mistake of offering products and services that are too similar to others. Your eCommerce websites should offer unique solutions and value propositions that differentiate them from their competitors. This will lead to higher conversion rates and hence, more profit. But this does not mean that you should lie about the features of your product or services. Just make sure that what you are offering is really unique and something that would appeal to your target market.
One of the eCommerce websites that often gets dented is the online store. There are many factors that contribute to search engine rankings. For eCommerce stores, it is very important that you have taken care of things such as meta tags, keyword density and title optimization. These are the factors that determine how well your website will perform in search engines. It will also determine how well your site will rank in the overall search results.
Even if you use proper HTML coding, without white space, your website will be hard to read. Most online stores, especially those who have used white space extensively, have seen a lot of visitors come and go but no buyers. With a minimal amount of white space, users can actually read your website content. It also allows easier navigation through the site. A small amount of white space makes all the difference. Thus, if you want to make sure your eCommerce website design company achieve its goal of making your online stores popular, take care of the above-mentioned mistakes.
Subhasish K owns IBS. He is a web design standards and compliance specialist and educator with 15 years’ experience in usability, accessibility, information architecture, software QA, project management, community management, business ownership, search engine marketing and industry writing. He is also a Sr. Consultant for many web design startups.
